Psychology of Beauty: Understanding Why Women Wear Makeup - Klever Korner - Klever Blog

Psychology of Beauty: Understanding Why Women Wear Makeup

a close up of a person wearing glasses
By Keti Nikolova
Milica Pešić
Edited by Milica Pešić

Updated October 10, 2023.

A woman in a bathrobe applying makeup.

Makeup has always been a powerful tool for women to express themselves and enhance their beauty. It allows us to communicate different aspects of our personality, identity, and creativity. The reasons why women wear makeup are complex and varied, ranging from wanting to look more attractive and confident to fitting into societal norms.

Some women wear makeup to hide blemishes or scars while others use it as a way to seduce and attract attention. Overall, makeup is a way for women to feel empowered and in control of their appearance.

A woman holding a makeup brush to her face.

The Power of Makeup Application

The application of makeup is a daily ritual that holds different meanings for different women.

Camouflaging and Confidence

Camouflaging with makeup means using it to hide things like scars or acne. It's not just about hiding these physical things but also about helping to feel better on the inside.

How does makeup affect your confidence and self-esteem?

The impact of makeup on a woman’s confidence, self-esteem, and overall sense of empowerment is profound. When women feel they look good, it inherently boosts their self-esteem and optimism.

Seduction and Societal Acceptance

Seduction, as a reason for wearing makeup, is tied to the desire to be perceived as more attractive and to boost confidence. Historically, makeup has been used to enhance natural beauty and make individuals more appealing.

Some people believe that applying a rosy tint to the lips or cheeks can enhance one's attractiveness in certain situations.

The Ritual of Self-Care: Nurturing Body and Soul

Embracing beauty and self-care is a ritual, a dedicated time and practice that varies significantly among different women and societies. This ritual isn't only a process but a mindset toward beauty, involving the entire body.

Engaging in self-care, whether through makeup application or skincare routines, is a holistic approach that reflects and influences how one feels throughout the day.

» Get flawless coverage by mastering the art of blending foundation

What Are the Benefits of Makeup

The benefits of wearing makeup are diverse and can range from looking healthier and younger to feeling more confident and attractive. It's about enhancing natural beauty and sometimes protecting the skin.

The consistent routine of applying makeup can lead to long-term benefits, such as better skin and a more youthful appearance, especially when combined with disciplined skincare.

A woman smiling while holding a makeup brush to her ear.

Expressing Creativity through Makeup

The art of makeup allows you to express creativity and style through experimentation with different colors and textures of cosmetics that reflect your emotions. It enables you to visually communicate your personality and identity without verbal communication.

From iconic figures like Marilyn Monroe, who is instantly associated with her signature red lipstick and eyeliner, to everyday people, makeup serves as a powerful tool for self-expression and identity.

Cultural norms play a significant role in influencing a woman's choice to wear makeup. In certain cultures and societies, putting on makeup is considered a crucial aspect of femininity and is incorporated into daily routines.

On the other hand, some cultures may not place much emphasis on makeup application and instead prioritize natural beauty or alternative forms of self-expression.

» Discover how to choose the eyeshadow to enhance your eye color

Advice for Makeup Beginners

Here’s a simplified guide to help you navigate through the initial stages of makeup application:

  • Start simple: Start with a few basic products, like a good moisturizer, foundation, bronzer, and lipstick that complements your skin tone. Master the application of bronzer and blush before expanding your makeup collection.
  • Understand the basics: Familiarize yourself with basic makeup application techniques, such as blending and contouring.
  • Tailor to your needs: Identify your skin type (oily, dry, combination) and choose products that cater to its specific needs.
  • Quality over quantity: Invest in a few high-quality products that provide better application and longevity.
  • Skin care is key: Ensure you have a good skincare routine in place, as healthy skin provides a better base for makeup. Always remove your makeup at the end of the day to maintain skin health.
  • Experiment and have fun: Don’t be afraid to try out different products and colors to discover what works best for you.
a woman with a brush on her eye

Embracing Beauty: A Reflection on Makeup and Self-Expression

Makeup serves as a powerful tool that not only enhances physical appearance but also acts as a medium through which women can navigate their self-esteem, societal expectations, and self-expression.

Klever Beauty Box offers a seamless beauty experience that complements your self-care rituals and makeup practices. Each monthly subscription box delivers 8 full-size makeup products, including brushes, sponges, and a variety of makeup.

The thoughtful selections in each box enhance your beauty rituals and elevate your daily routines, allowing you to explore and indulge in your beauty while letting it shine through.