Foundation

Posts and articles about Foundation

Sue Biller

Deciding When to Apply Concealer: Before or After Foundation

With 109.7 million women projected to use concealer and foundation in 2024, it's evident that these products are staples in women's makeup routines worldwide. U...

Blog

Sue Biller

How to Choose the Perfect Concealer Shade For Your Skin Tone

Many of us crave a radiant, flawless complexion, and concealer promises to be the magic wand. But with countless shades and formulas, choosing the wrong one can...

Blog

Milly Mitchell

How to Prepare Your Face for Makeup: 4 Steps for a Smooth Look

67% of beauty shoppers rely on influencers to discover new makeup products and gain insights. While brand quality can influence the final look, a solid skincare...

Community

What's the difference between BB cream, CC cream, and foundation?

Hey community, I'm feeling a tad overwhelmed with the choices in the makeup aisle these days. I've come across BB creams, CC creams, and of course, the regular ...

Blog

Erika Mané

Makeup Brush 101: Understanding the Different Types and Uses

Whether you're a makeup novice or a seasoned pro, the right set of makeup brushes can make all the difference in achieving a flawless finish. Believe it or not,...